Upgrading business models and strengthening weak links will promote the high-quality development of cross-border e-commerce
China will be the only major economy in the world to achieve positive growth in trade in goods by 2020, thanks to the contribution of new forms of foreign trade such as cross-border e-commerce.The total value of China's imports and exports of goods in 2020 was 32.16 trillion yuan, up 1.9 percent from 2019, among which cross-border e-commerce imports and exports were 1.69 trillion yuan, up 31.1 percent, of which exports were 1.12 trillion yuan, up 40.1 percent, the data showed.
In response, Li Kuiwen, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said: "In 2020, China will show strong resilience and comprehensive competitiveness in the face of unprecedented difficulties and challenges.Going forward, the customs will continue to focus on the development of new business forms and the concerns of enterprises, and continue to promote the high-quality development of new business forms of cross-border e-commerce."
"In recent years, China's cross-border e-commerce has developed rapidly. Statistically, it has exceeded the overall growth rate of foreign trade, indicating the strong momentum of cross-border e-commerce development.Looking ahead, there are still many opportunities for the development of cross-border e-commerce."Hu Qimu, a senior researcher at Digital Economy Think Ttank, said that the Covid-19 epidemic has changed the buying habits of many consumers. Online consumption has replaced traditional offline shopping, bringing huge market dividends to cross-border e-commerce.With the signing of RECP and China-EU Investment Agreement, cross-border e-commerce will gain greater development opportunities with the improvement of China's foreign trade environment.In the process of building a new development pattern of double cycles, cross-border e-commerce will be further strengthened with the development of domestic consumer market, especially the construction of consumption nodes, and the improvement of relevant supporting mechanisms of domestic free trade zones.
The data of enterprises in the industry also confirms the hot development of the industry.Dunhuang, a B2B export platform for cross-border e-commerce, has revealed a compound revenue growth rate of more than 60% for three consecutive years.In overseas "black five" "network" shopping season as an example, the traditional dunhuang net 2020 "black five" during the "net" big promoting turnover of record platform was set up for 16 years, over 35% of the merchandise category double year-on-year, commodity categories of more than 50% of the annual highest, in French, Spanish market at the same time also reached the highest single site."With a huge market space and high potential, cross-border e-commerce will attract more capital and technology investment in the future, which is good for the industry," said Wang Shutong, founder and chairman of Dunhuang.
In addition, some new trends in the development of cross-border e-commerce deserve attention.
Independent stations and DTC have become hot words in the industry, and all kinds of third-party overseas warehouses have sprung up like mushrooms.For the majority of small, medium and micro enterprises with weak anti-risk ability, during the epidemic period, cross-border e-commerce platform integrating trade and service has become an important choice to expand overseas business.
"Based on the data feedback from Dunhuang Network, we have increased the layout of overseas warehouses in Spain and Poland along the China-Europe Railway.By the end of 2020, the overseas warehouse sales business has accounted for 80% of the company's total volume, and the sales volume of this part of the product will increase more than threefold."Michael, the seller of outdoor cycling supplies in Dunhuang website, said, "the logistics time of the company has achieved a jump from about a month to 7 days or even 1 days. The service experience of buyers and store praise rate have increased directly, and the logistics cost has been saved by 20% at the same time."
Similar to the development trajectory of domestic e-commerce, the booming development of social networks such as Facebook, Instagram and TikTok has spawned a large number of web celebritys and "baggers", while the home scene under the restriction of the epidemic has further accelerated the online, fragmented and diversified shopping channels and purchasing habits of overseas consumers.Wang Yiliang, general manager of Dunhuang Myyshop Business Division, said: "In the future, decentralization is the trend of the development of e-commerce, and it is necessary to seize the incremental market."
However, from the current situation, there are also some prominent problems in the development of cross-border e-commerce.
"First, there is a huge gap in cross-border e-commerce, which restricts the improvement of cross-border e-commerce service level.Second, overseas warehousing and cross-border logistics are still weak spots, dragging down users' consumption experience.Third, from the perspective of supply chain security, the supplier diversification of cross-border e-commerce needs to be improved."Hu Qimu believes that in the future, enterprises in the industry should adapt the medicine to the situation, strengthen the introduction and training of cross-border e-commerce talents, build a diversified supply chain, and further improve the consumer experience.As for supervision, Hu Qimu suggested that with the update and iteration of cross-border e-commerce, the relevant supervision mechanism and supporting laws and regulations also need to be further improved.
2021 01/19